• Index
  • johan-cover-kind
  • johan-vogelvlucht 1. Foreword ‘You can’t do it alone, you have to achieve it together.’
  • h2-voetballers 2. In a nutshell 2015 in a nutshell
  • h8heading 3. The Basis Every child should be active
  • Copyright Foto: Mathilde Dusol 4. Highlights The 14 Highlights
    of 2015
  • h5heading 5. Cruyff Courts More than 60.000 children are being active on the Cruyff Court
  • Minolta DSC 6. Sport for the disabled Sports and play are vital for children with a disability
  • Schoolplein 14 7. Schoolyard14 219 schools with a Schoolyard14
  • h8 8. Fundraising Fundraising: successful with our own events
  • h9 9. Marketing & Communication Media value of Foundation increased by 40 percent
  • hetteam 10. The Team You can’t do it alone
  • h11def 11. The Future Storytelling and making connections
  • h12heading 12. Financial Overview Financial overview
  • h13 13. The National Postcode Lottery The National Postcode Lottery
  • H1 Voorwoord (3) 14. Johan Cruijff Johan Cruijff
    1947-2016
  • h2-voetballers

    2015 in a nutshell

    2. In a nutshell

    The beginning

    1997: Johan Cruyff’s dream to use sport to make children happier and create a better society becomes a reality with the establishment of the Cruyff Foundation.

    What we want to achieve

    Getting young people exercising: disabled youth, children in all parts of the city, and children on the schoolyard. No child on the sidelines.

    johan-logodef

    Who we are

    • Fourteen staff, two work placement students, and five board members, supported by a wonderful group of ambassadors and volunteers
    • Determined, catching, quirky, professional, connecting
    • We spend 94% of our total income directly on the cause
    • Our CBF percentage is 11%
    • Our mission is to get as much money to the cause as possible

    What we’re good at

    • Empathising, innovating, activating, binding

    Why

    • Health, social contact, having fun, and bettering yourself. An active world is a better world, and every child should be a part of it.

    H9 Marcom (5)

    With whom

    • With the government, clubs, teams, schools, sports associations, NOC*NSF, and institutions for organising and implementing projects
    • With the National Postcode Lottery, partners, and donors on the fundraising side
    • With ambassadors and media to raise the profile even further
    • With volunteers making every event a great success

    How

    • With the Cruyff Courts, Special Cruyff Courts, Schoolyard14, sports projects for disabled children, the annual Open Day, and Heroes of the Cruyff Courts

    Achieved in 2015

    • Over 100,000 children being active every week

    For disabled children

    • 40 of 298 applications approved, seven Special Cruyff Courts opened, four Special Cruyff Courts approved, 27 schools with a Schoolyard14 in the special education/care program, 34 talented athletes on Paralympic Talent Day, and more than 1,000 children attending the Cruyff Foundation Open Day

    In communities

    • Over 60,000 children active on the Cruyff Courts every week, five new Cruyff Courts in the Netherlands, six new Cruyff Courts in other countries, 31 water taps installed at Cruyff Courts, three Cruyff Courts replaced, one mobile Cruyff Court, and 239 Cruyff Court 6vs6 tournaments

    In schools

    • 91 schools with a new Schoolyard14

     

     

    H9 Marcom (10)
    h8heading

    Every child should be active

    h2-voetballers